Take yourself back to when you first started your business. Remember the dreams? The hopes? The vision you had for making a difference? The idea that you could help people live healthier lives that would support their relationships, career and well being? Hopeful memories. Exciting moments planning each step.
Dreams are important - they sustain us during tough times, yet without up-to-date knowledge on how to define what you do so you reach the right clients it can feel as if you're marching on the spot - sweating the small stuff so to speak. There comes a time in all businesses where taking a pause and looking at what you're doing and what could multiply your efforts no longer makes sense - it's imperative!!
You may be at this cross-road now, wondering which way to go.
You know you need clients to get your business going and build momentum - yet you may be feeling it's near impossible to attract people who want your services.
You're not alone in feeling like this.
No one wants to invest tens-of-thousands in their profession only to find that attracting clients needs a whole different mindset and skill set altogether. Yet the fact is the skills that got you to this place aren't the ones you'll need to create a viable, let alone a thriving business.
Learning how to promote yourself and your skills in an ethical way that feels right means discovering your 'voice' - one that shares your passion and the value you offer your clients. Doing this means you can connect with people more easily and build trust quickly in how you'll work together.
Many who begin a business feel frustrated and wonder where their client base will magically appear from. In the interim they accept low-paid work with insurance plans or local organisations hoping that something will change.
When things get tough and you wonder what to do, there can be a niggling feeling that may sound like this:
'Is it just me - maybe I'm not good enough - perhaps if I did another professional course then my skills would be better and I'd attract more clients".
'Maybe I'm too old. Will anyone take me seriously?'
'Who am I to do this? What will my family, friends or colleagues think?'
Or, more succintly this:
'Have I got what it takes to get out there?'
Yes, this is the mindset of 'limiting beliefs'. It's faulty thinking. You know these statements are not true, even though a battle feels like it's playing out between your reptilian brain, which wants you to play it safe (and play small), and your modern brain that logically says you've got everything you need to succeed.
Let me share a truth with you.
While your logical brain and reptilian one fight the unwinnable battle you'll remain stuck.
Why? Because deep down you know you've got to do this. It's like running half a race and giving up. And that's not you. You're here to get your message out there in an authentic way that's right for you. So creating a sustainable business and promoting it needs an 'ethical touch' - a proven and practical way of reaching people who are interested in what you offer.
All of this can feel quite daunting as so many movable parts need to align and be in-sync.
It's a long learn if you have to start from scratch. And it's the reason I'm a therapist-coach and help people build their business.
Because few know I was a marketer and copywriter before becoming a therapist-coach. This work saw me in a diverse range of industries from construction and small-to-medium-sized businesses right through to education. The reason I do what I do now is because most of my time was spent working with leadership teams on strategy - yet I felt more and more that the real work was focusing on their mindset to move past 'blocks' that were holding them back.
The learning I gained running a corporate-style business was invaluable to what I do today.
What I also know is that while some core elements of marketing have remained the same - soooo much has changed, particularly online marketing which is my specialty.
I have studied under many of the key players in this industry - learnt from the best and this is what I want to bring to you. I want to share the knowledge with you so that you have a successful business.
Many working in the helping profession believe attracting clients is about 'showing prospective clients your qualifications, describing what you do and then believing the potential client will make the link between what you do and what they need'.
Unfortunately 'clinical speak' isn't very engaging - although it may look impressive to you and your colleagues - this is not the point - it won't attract clients.
If this is what you've been doing, then this is one key reason why you may not be connecting authentically with people who need you.
If you're wondering what you could be doing instead, below are a handful of proven tools that you could be using:
So what does this involve?
And for this you're looking at:
Putting this together can literally cost thousands - either by hiring someone to do it for you - or by taking courses and learning to do this yourself, which could take years. (It did for me.)
I've done things the hard way in the past and worked long hours, re-invented many wheels and made gazillions of mistakes - yet I've never given up.
Time can either be eaten-up or leveraged by starting with an initial and intense focus that pays dividends. It's the difference between 'trying' hard to make a change and actually 'doing it'.
Let me explain:
Some of my first 'report cards' when I was at school said things like 'Barbara tries hard.' I was the youngest in the swim squad to do a 50m length of the pool - also the one who took the longest to do it as my mother snail-stepped beside me to make sure I didn't drown. I didn't. I did go on to be a pretty ok butterfly swimmer winning a few cups and medals (age 7 ... does this still count??) before I decided I didn't like early morning starts, afternoon training sessions, swim-meets at strange pools, a coach who yelled a lot and c-c-c-cold water. Comfort has always been high on my must-have list :)
That's me below at age 7 - yes, a black-and-white photo - it was quite a few decades ago!!!
The point I'm making is that being someone who 'tries hard' isn't the same as someone who sticks with it. Was I a natural swimmer? No. I was just plain determined. And it's the same with anything I learn or take on.
So while determination is one thing - having a system to do things makes it m-u-c-h easier, because while I try hard and am determined - it's taken me years to feel on-top because it's taken years to put logical systems in place.
I say this to encourage you and to make your path easier. Learn from my mistakes and the tens of thousands of dollars (Well over $100,000) I've invested in finding out the most effective ways to market effectively. While the figure I've invested is a big sum, every cent has returned to me - education really is worth its investment.
What I'm saying is that I don't want you to have to do this loooong-haul approach of recreating the wheel - it's expensive, frustrating and downright soul destroying.
That's why I'm inviting you to join me for a 90-day program that is focused on helping you achieve measurable results. In it you will dive into promoting your business ethically, leveraging the psychology of marketing your business using systems and getting real results that put you where you want to be.
The program offers you a personalised 90-day focus (from August to November 2017) so you and your business gain traction as you move towards building a thriving practice you're proud of.
Growing a business by yourself is lonely. It can be frustrating not knowing who to ask for feedback or knowing if you're on the right track (or not).
That's why this program is all about giving you the skills AND having a mentor/coach you can call on for assistance as needed.
If you choose either the Growth Package or the Mastery Package you'll have me personally watching over your shoulder (virtually) to help you with:
1. Your Focus
2. Your Mindset
3. Your Business Logistics
As well as having me as a mentor/coach you'll also receive an online program that gives you the skills around:
Below are the course modules you'll receive in addition to working working with me:
Module 1: Creating Solid Foundations
This is all about Planning, Preparing & Implementing and involves:
Module 2: The insider secrets of writing 'copy' to build your authentic voice and create engagement,with potential clients
By completing this module you will have built a professional sales page, crafted an email sequence that leads prospects to becoming clients and incorporated core brand messages into your website and articles/blogs
Module 3: How to create your signature course that positions you as an expert and leverages your authority
By completing this module you will have created an e-product to complement your professional work. This helps position yourself as an authority (much as writing a book does), yet offers clients a more tangible resource to use that can both complement and amplify a client's outcome.
BONUS 1: How to get your blog noticed (Value: $197)
BONUS 2: How To Promote Your Practice & Course Using Webinars / Master Classes / Online Workshops (valued ($497)
This module shows you how to use your knowledge in an engaging way using online tools that help you naturally position your services and/or course to your target audience.
BONUS 3: How to leverage paid advertising - Facebook ads (Value: $497) - a simple-to-follow process
BONUS 4: Productivity Mastery (aka Accountability 101) - Value: $1,500 (with the full package)
TOTAL PACKAGE VALUE: Over $4,000
Below is a summary of the Modern Psychology Marketing modules.
These modules complement the mentoring/coaching you'll receive. While I understand that budget can be a constraint in building a business, having a mentor/coach with whom you can talk and share experiences cannot be underestimated.
The Start-Up phase has no personal mentoring if you believe you can go it alone and just want the information, then this program is for you.
If however you know the value in having someone on your side as a guide who can help you keep the rudder focused on the direction you've set, then choose either the Growth or the Mastery package.
Check out all the nitty-gritty inclusions below and enroll. Imagine where your business could be by the end of this year by saying 'yes' and giving yourself the best chance of succeeding.
1. Your Focus
3. Your Business Logistics
Start-Up Phase: (Save with a full payment of US$249 OR 3 x monthly payments of US$97)
The Start-Up Package is for you if you're at the beginning of your journey and want to 'dabble' at the edges while you learn more about marketing. You'll receive all of the modules plus access to our Facebook community.
Growth Phase: (Save with a full payment of US$849 OR choose 6 x monthly payments of US$149)
The Growth Package is for you if you are starting a business and have the desire to get your message out to the right audience in a smart way. Ideally suited for anyone who wants to get results and is ready to stretch. This package comes with a monthly 1:1 personal video-call with Barbara Grace (3 in total that you can use over a 6-month period) to review where you're up to, deep-dive into your strategy, focus on your action steps, review your copy and set goals for the upcoming month.
Mastery Phase: (Save with a full payment of US$1,349 OR choose 6 x monthly payments of US$249)The Mastery Package is for you if your business is up and running and you want to leverage your efforts with the maximum support of 2 monthly 1:1's with Barbara Grace (6 in total that you can use over a 12-month period) along with the additional resources designed to leverage your knowledge and keep you ultra-focused on your results.
I'll be with you at every stage of your journey offering step-by-step guidance as we grow your business together.
On a personal note, I know the value of having a mentor who can not only offer you guidance - but show you the steps, the systems and the structure that will turn your business into a pleasure not a back-breaking chore.
Professionally I've worked with businesses turning over in excess of $50 million annually using strategic planning tools, business modelling processes and leadership team development. I've studied business marketing, leadership, public relations and professional communication (MA, MEd) and traveled the world to learn from the best in their field. Let me share this information with you and help you build your practice into a successful business.
I invite you to enrol today and together let's create the change you want to see in your business because you took the right road.