How To Get Targeted Results In Your Coaching, Counselling Or Therapy Business Using Marketing Psychology Insights

Get Focused On Your Business, Zero In On Your Ideal Clients & Set Your Sights On A Profitable Practice Using Modern Psychology Insights

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Is Your Counseling, Therapy, Creative or Coaching Business Straggling Behind Because There's So Much To Do & You're Not Sure What Really Works?

Take yourself back to when you first started your business. Remember the dreams? The hopes? The idea that you could help people live healthier lives that would support their relationships, career and well being? Hopeful memories. Exciting dreams.

Dreams are so important - they sustain us during tough times, yet without up-to-date knowledge on how to reach your clients it can feel as if you're marching on the spot - sweating the small stuff so to speak. There comes a time in all businesses where taking a pause and looking at what they have been doing and what they could be doing makes sense.

You may be at this cross-road now, wondering which way to go.

You know that you're supposed to drive the business (aka be in control) - yet you may be feeling that it's the other way around with the business driving you with all the changes in technology, social media and web design - not to mention copy writing, advertising and marketing you should be doing.

It's easy to feel that instead of offering a valuable service - instead you're tired, worn out, frustrated and ready to give up because the process of getting clients and running a business is overly complex.

You are not alone in feeling like this.

  • So many coaches, therapists, counselors and creative people use the 'build-it-and-they-will-come' approach to marketing, and if that doesn't work (which it usually doesn't) apply the next best thing - 'hope marketing', which is doomed from the start because there are no clear cut strategies or processes in place that utilise modern marketing tools.

No one wants to invest in their profession only to find that attracting clients needs a whole different mindset and skill set altogether. If only school showed us to promote ourselves in positive and ethical ways that prepared us for the real world our lives would be a lot different! Add to that the online world of attracting clients which appears to have so many movable parts and for many the world of overwhelm kicks in.

So let's spend some time together doing practical things that could make the difference in how you market and promote yourself so you get the results your amazing work deserves.

Is It Just You?

When things get tough and you wonder what to do there can be this niggling feeling that may sound like this:

'Is it just me - maybe I'm not good enough - perhaps if I did another professional course then my skills would be better and I'd have more clients".

This is faulty thinking. Let me say right now - Your Industry Skills & Knowledge Are Good.

It's rarely more 'professional learning' that will make the difference in your business.

Now don't get me wrong - I love learning new things that will help my clients; yet, when it comes to running a business it's not this that makes the difference.

Few in the 'caring' industry have been taught to promote themselves - in fact most feel downright uncomfortable with the idea.

So marketing needs to have an 'ethical touch' - a proven and practical way of reaching people who are interested in what you offer.

All of this can feel quite daunting as there are so many bits and pieces and movable parts to work through that it feels as if you're training to become a technical engineer.

It's a long learn if you have to start from scratch.

ew know that I was a marketer and copywriter before becoming a therapist-coach. This work saw me in a diverse range of industries from construction and small-to-medium sized businesses right through to education. The reason I do what I do now is because most of my time was spent working with leadership teams on strategy - yet I felt more and more that the real work was focusing on their mindset to move past 'blocks' that were holding them back.

  • What came next was an exit from 'strategic planning' - and an entry to the world of 'personal & professional development'.

The learning I gained running a corporate-style business was invaluable to what I do today.

What I also know is that while some core elements of marketing have remained the same - soooo much has changed, particularly online marketing which is my specialty.

I have studied under many of the key players in this industry - learnt from the best and this is what I want to bring to you. I want to share the knowledge with you so that you can have a successful business.

I'm wondering, Do You Use Modern Marketing Psychology In Your Business?

If you're wondering what these could be, below are a handful of proven tools that you could be using:

  • 'Pre-framing' potential clients so they are more receptive to you
  • Having clients know, love and trust you so they desire to work with you
  • Taking clients through a sequence of 'touch points' (between 7 and 9 different contact moments) to building 'know-like-trust'
  • Using linguistic triggers, depending on a person's preferred communication style, so you can build effective rapport
  • Initiating emotions over logic when talking about goals and outcomes rather than being part of a price-comparison agenda
  • Developing 'systems processes' - ie taking what you do and creating a 5-step-style program engenders confidence in the process you use with clients
  • 'Future Pacing' client to 'see' how they prefer to be so clients focus on potential and possibility

Now all of that is well and good - however ... it doesn't address the process a client needs to move through to transition from an inquiry to working with you.

So what does this involve?

This is where the Practical Psychology Behind Business Marketing comes in.

And for this you're looking at:

  • How to discover a potential client's real motivation for change so as you can speak directly and clearly to the problem not the perception
  • Why developing contact sequences through email sequences, along with specific 'funnels', can guide your potential clients' buying decisions so as the process becomes natural and easy
  • How to craft outstanding 'copy' (this is the words someone reads on a brochure, advertisement or a website) so as a potential client feels like you are talking to them personally
  • How to engage a potential client's emotional brain so as they feel confident that you understand their needs and can solve their problem
  • How to become an 'authority' in your field - while this may sound scary, it's all about drilling into your 'niche' to attract 'ideal clients' so as your particular skills and the packages you've created to relieve their problem will speak of success
  • Why offering value up-front to a potential client is a must in building know-love-trust
  • Why your website is not about you - it's about your potential client's problem and the ways they can solve it with your assistance.
  • How to develop a relationship with those who visit your website which is then nurtured - rather than have a look-and-leave philosophy

Putting this together can literally cost thousands - either by hiring someone to do it for you - or by taking courses and learning to do this yourself, which could take years. (It did for me.)

I Don't Have The Time ... How Can You Get This Knowledge, Use It + See Clients? Is It Possible?

I've done things the hard way in the past and worked long hours, re-invented many wheels and made gazillions of mistakes - yet I've never given up.

Time can either be eaten-up or leveraged by starting with an initial and intense focus that pays dividends. It's the difference between 'trying' hard to make a change and actually 'doing it'.

Let me explain:

Some of my first 'report cards' when I was at school said things like 'Barbara tries hard.' I was the youngest in the swim squad to do a 50m length of the pool - also the one who took the longest to do it as my mother snail-stepped beside me to make sure I didn't drown. I didn't. I did go on to be a pretty ok butterfly swimmer winning a few cups and medals (age 7 ... does this still count??) before I decided I didn't like early morning starts, afternoon training sessions, swim-meets at strange pools, a coach who yelled a lot and c-c-c-cold water. Comfort has always been high on my must-have list :)

That's me below at age 5 - yes, a black-and-white photo - it was quite a few decades ago!!!

The point I'm making is that being someone who 'tries hard' isn't the same as someone who sticks with it. Was I a natural swimmer? No. I was just plain determined. And it's the same with anything I learn or take on.

My motto is:

'You only fail if you give up - so never give up'.

So while determination is one thing - having a system to do things makes it m-u-c-h easier, because while I try hard and am determined - it's taken me years to feel on-top because it's taken years to put logical systems in place.

I say this to encourage you and to make your path easier. Learn from my mistakes and the tens of thousands of dollars (Nearing $100,000) I've invested in finding out the most effective ways to get marketing done so it works. While the figure I've invested is a big sum, every cent has returned to me - education really is worth its investment.

What I'm saying is that I don't want you to have to do this loooong-haul approach of recreating the wheel - it's expensive, frustrating and downright soul destroying.

That's why I'm inviting you to join me for a 90-day program that is focused. In it you will dive into how to promote your business ethically, how to leverage the psychology of marketing your business with systems and how to get real results that put you where you want to be.

The program offers a 90-day focus from mid-February to May with some time built-in for catch-up breaks.

OUR FOCUS WILL BE ON: How To Ethically Promote Your Practice On The Web So You Can Build A Solid Business Using The Principles and Practices of Modern Psychology Marketing

My professional goal is:

By the end of the 90-day program, my goal is for you to:

  • Have a website that converts 'browsers' to 'buyers'
  • Be established as an emerging 'authority' in your niche through the programs/products you offer and
  • Get more results in your business than you ever have so that your initial investment in this program is seen as a mere fraction of the return clients will invest in you.

You'll achieve this through: (you'll be doing all of the following together with me on the course - step-by-step)

>>> Building a landing page (one where your avatar (ideal client) can come and see your unique offer that solves their major problem)

>>> So your 'ideal client' can claim a free gift e.g. e-book, mini course, quiz, free download (an ethical bribe/lead magnet which you will create)

>>> By leaving their email address (you'll be setting up an email account with an email provider to collect these emails)

>>> That allows you to build a relationship with this ideal client (by creating a sequence of emails that are sent on auto-pilot by your email provider when someone opts-in to your email list)

>>> That helps them get to 'know-love-trust' you (through relationship-building activities such as a free coaching session, joining a webinar)

>>> Which leads to a sale (developed through a series of touch-points and special offers within your marketing funnel)

>>> And gives you a financial reward (for your creative efforts/coaching/mentoring etc.)

>>> So you can continue building value for that client with even more products and services.

On The Program You'll Discover A System You Can Implement With Ease:

  • How to build a strong foundation that establishes your 'why' and helps you focus on what you want to achieve
  • How to create lead magnets (free e-book, course etc) and landing pages (the page where potential clients will come)
  • The psychology behind designing a landing page that 'converts' (ie web visitors leave their email address to receive the free offer) and using this to build a strong platform for yourself
  • How to leverage the principles of marketing psychology in your business so you know what you're doing and why you're doing it rather than 'hoping' that it goes well
  • The insider tips on being a successful copywriter - so that when your write - whether it be a blog post, an email sequence or an e-book subscribers who open your message will read it and take action
  • How to create 'content' (what you produce from your successful copy writing) and then leverage it to attract the right audiences.
  • How to find your ideal client that's based on the avatar you've described to perfection.

Module 1: Setting Strong Foundations

This is all about Planning, Preparing & Implementing and involves:

  • The 5 essential intentions you need to make for the program (mindset, dedicated focus, goals, accountability & determination)
  • Setting your 'benchmark'
  • Defining your 'archetype' and leveraging your 'voice'
  • Locating your ideal client that you want to work with
  • Creating a lead magnet eg a complimentary e-book, video training series, email course etc.
  • Writing a 7-day email promotional series that builds 'know-love-trust' and leads to your unique offer
  • Crafting a 'landing page' - as part of your client-attraction strategy

Module 2: Copy Writing and Content Marketing

This involves the How-to Nuts & Bolts, the Why, and the When & Where Strategies

  • Positioning yourself as an 'authority' in your chosen niche
  • Creating a natural process that guides a prospective client easily to working with you
  • Writing in a compelling way using the principles of 'story' arcs
  • Leveraging your content so it works 10x harder and more effectively
  • Developing a content marketing calendar

Module 3: Creating A 'Product'

Why every person offering their personal services (coaching, counselling, therapists, psychologists, hypnotherapists, artists etc) should have one

  • This module shows how to create a product, what to include, what not to include and ways you can market this effectively
  • We'll be looking at e-books, short online courses and kindle publishing strategies


BONUS 1: Fortnightly webinars to consolidate knowledge, check in with the group and share insights and wins - or ways to overcome hurdles. Value: $597

Meeting in a group offers a way to collaborate, deepen your learning and expand what's possible in your business. Webinars are recorded if you cannot attend live.

BONUS 2: Private Facebook group to share the journey - Value: immeasurable

BONUS 3: How to get your blog noticed (Value: $197)

  • Resources (pdf's and videos) around how to leverage your online presence and authority in your niche including how to make money with your blog, blog traffic for beginners, and how to manage your time around outsourcing.

BONUS 4: How to leverage paid advertising - Facebook ads (Value: $497) - a simple-to-follow process

  • This is an ever-changing feast.
  • You'll receive strategies to set a budget, target your audience and make sure you keep your costs low with key words. This involves how to set up Facebook ads and will particularly use a strategy related to blogging and webinars to promote popular content (blog articles) which leads to selling a course you're designing in the main program.

BONUS 5: How To Develop Your Thinking Skills & Work With Others More Effectively (this is a 4-module course valued ($497)

This module shows you where people are at with their thinking and what it takes to move someone from one perspective to another.

There's an amazing range of information that will help you work with people and use language more effectively.

*** I have personally used this material to work with corporate clients that attracted six-figure consulting fees.***

You'll discover:

  • The 7 levels of thinking mastery plus find out where you are presently and how to reach the next level.
  • The reasons people become 'stuck' on certain levels and what you can do to help them move past this stage.
  • How to leverage this information in your business so you attract the right person to work with.

BONUS 6: Creativity Spa Package - 10 weeks of creative activities to expand your creative repertoire - Value: $497

  • Includes logo creation
  • Creatively inspiring activities to relax and enhance well being

BONUS 7: Productivity Mastery (aka Accountability 101) - Value: $1,500 (with the full package)

  • This involves having 2 x monthly personal 1:1s with me to set goals and focus on the next activity so that your business is kept on track
  • During our sessions we'll be talking about your actions, reviewing the previous week and setting action-steps for the next week.
  • Each session will be a minimum of 45 minutes - and will be packed with practical and do-able action steps


If you can see yourself building the business you deserve, you can choose one of the packages below that suits your level of business and investment to get started today:

Start-Up Phase: (Save with a full payment of AU$249 OR 3 x monthly payments of AU$97)

The Start-Up Package is for you if you're at the beginning of your journey and want to 'dabble' at the edges while you learn more about marketing. You'll receive all of the modules plus access to our Facebook community and webinars (which are recorded if you can't attend live).

Growth Phase: (Save with a full payment of AU$849 OR choose 3 x monthly payments of AU$297)

The Growth Package is for you if you are starting a business and have the desire to get your message out to the right audience in a smart way. Ideally suited for anyone who wants to get results and is ready to stretch. This package comes with a monthly 1:1 personal video-call with Barbara Grace (3 in total that you can use over a 6-month period) to review where you're up to, deep-dive into your strategy, focus on your action steps, review your copy and set goals for the upcoming month.

Mastery Phase: (Save with a full payment of AU$1,349 OR choose 3 x monthly payments of AU$497 - an additional option of a 6-monthly payment option of $AU$249 is also available upon application.)

The Mastery Package is for you if your business is up and running and you want to leverage your efforts with the maximum support of 2 monthly 1:1's with Barbara Grace (6 in total that you can use over a 12-month period) along with the additional resources designed to leverage your knowledge and keep you ultra-focused on your results.

Get started now!

How Does This Sound To You? Excited? Keen To Get Started?

Then Enrol Today And Take The Road To A Stronger & Smarter Business With Modern Psychology's Marketing Insights.

You Can Do This!

I'll be with you at every stage of your journey offering step-by-step guidance as we grow your business together.

On a personal note, I know the value of having a mentor who can not only offer you guidance - but show you the steps, the systems and the structure that will turn your business into a pleasure not a back-breaking chore.

This is an 'on-demand' program so you can join today and gain the insights into achieving targeted results in your business with Modern Psychology's Marketing Insights.

I invite you to enrol today and together let's create the change you want to see in your business because you took the right road.

Barbara Grace

100% money back guarantee if not satisfied within the first 30 days.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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